Makeover for nukes

Posted by Laura Grant on July 10, 2008
Posted in Green News

The government has employed a “brand consultant” to work on the image of nuclear power in South Africa, according to a report on News24. Freedthinkers, the consultants, are looking to “unearth the perceptions, misperceptions, fears and expectations surrounding nuclear power and related issues”, the report says. Apparently the initiative is being led by the department of public enterprises, which is working with the department of minerals and energy and Eskom. Surely there are more pressing issues the government could be spending money on than a branding exercise for the nuclear industry? Read the full report on News24

Meanwhile, Bloomberg reports that Japan may be looking at the possibility of building 12 atomic reactors in South Africa as part of a plan to cut greenhouse emission and offer assistance to African countries.


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