Articles Posted in the Lifestyle category

Woolworths to launch Earth friendly cleaning products

September 14, 2008
Posted in Lifestyle

Woolworths is bringing out a new Earth Friendly range of household cleaning and personal care products, including a range for babies, at the end of this month. There will be more than 60 different environmentally friendly products to choose from, the company says. And they are all made with “naturally derived, plant-based, biodegradable ingredients and contain no petrochemicals, no animal ingredients and no artificial colours”.

Every product carries the endorsement of Beauty Without Cruelty, the company says, and, where possible, they come in recyclable bottles which themselves are made from at least 30 percent recycled materials.

Julian Novak, the head of Woolworths Foods, says: “Our research has shown that there is a perception among South Africa’s consumers that ‘green’ does not equal ‘clean’. Our technologists and suppliers have been working hard and we are absolutely confident that our new Earth Friendly range will go a long way towards countering that perception.”

Woolworths says it has tried to keep the price of these products affordable. “We are, in fact, hoping that eventually customers will choose to replace their old products with the new, comparable Earth Friendly range.” Read more