Winning name found for glass recycling mascot

Posted by Laura Grant on February 12, 2009
Posted in Green News

vusa

The Glass Recycling Company has found a name for its  mascot – Vusa, which means renew in Zulu. It’s an appropriate choice considering that glass in 100 percent recyclable and infinitely renewable, says the company.

Shabeer Jhetam, the general manager of The Glass Recycling Company, likes the name, which was chosen as the winner after national competition, because it’s fresh, energetic and easy to remember, pronounce and write.

“We hope that all of these qualities will serve as an inspiration and go a long way towards converting South Africans into recyclers of glass.  We want their impression of Vusa to be a lasting one and hope his message will help motivate consumers to embrace green routines that put glass recycling on the top of the list,” says Jhetam.

The name was clearly a popular choice because it was submitted not once but four times, says the company. The R5,000 prize money had to be shared between all the winning entrants, so The Glass Recycling Company generously decided to double the prize money so each winner could pocket a more substantial reward for their creative efforts.

The mascot’s role is to be an ambassador for The Glass Recycling Company and ultimately become a symbol that is recognised around the country.

“Despite being 100 percent recyclable, just 26 percent of all non-returnable glass containers produced annually are retrieved for recycling in South Africa, which is relatively poor when compared to international rates,” says Jhetam.

“Vusa will go on glass recycling assignments that will help increase recovery rates.  He will be a constant reminder that glass is 100 percent recyclable, it is infinitely recyclable and the use of recycled glass in the glass production process does not affect the quality or integrity of the new product.”

For information on the location of local glass banks, how to get a glass bank installed, to start a glass recycling business or to understand the mechanics of glass recycling, visit www.theglassrecyclingcompany.co.za.

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