Woolworths to launch Earth friendly cleaning products

Posted by Laura Grant on September 14, 2008
Posted in Lifestyle

Woolworths is bringing out a new Earth Friendly range of household cleaning and personal care products, including a range for babies, at the end of this month. There will be more than 60 different environmentally friendly products to choose from, the company says. And they are all made with “naturally derived, plant-based, biodegradable ingredients and contain no petrochemicals, no animal ingredients and no artificial colours”.

Every product carries the endorsement of Beauty Without Cruelty, the company says, and, where possible, they come in recyclable bottles which themselves are made from at least 30 percent recycled materials.

Julian Novak, the head of Woolworths Foods, says: “Our research has shown that there is a perception among South Africa’s consumers that ‘green’ does not equal ‘clean’. Our technologists and suppliers have been working hard and we are absolutely confident that our new Earth Friendly range will go a long way towards countering that perception.”

Woolworths says it has tried to keep the price of these products affordable. “We are, in fact, hoping that eventually customers will choose to replace their old products with the new, comparable Earth Friendly range.”

Here’s what you can expect to see on the shelves.

Household cleaning: antibacterial bathroom cleaners, toilet cleaners, window cleaners, kitchen surface cleaners, multi-purpose cleaners, carpet cleaner, oven cleaner, floor cleaner, dishwashing liquid, carpet freshener and furniture polish, as well as stain removers and cleaners for marble, granite and stainless steel.

Laundry: Two ultra-concentrated, pH neutral, 2-in-1 laundry detergents made with soy fabric conditioner and a chamomile and lavender-fragranced detergent for baby’s laundry. All can be used in front and top loaders.

There will also be personal care products for babies, moms and teens.

The Earth Friendly products will be available in 120 Woolworths stores nationwide by the end of October, the company says.


3 Responses to “Woolworths to launch Earth friendly cleaning products”

  1. Delwynne
    October 2nd, 2008 @ 7:41 am

    Thank you Woolworths.

    Although I have always tried to be eco concious, in the last few years I have become much more aware of what is happening to the planet and trying to do that little bit extra from my side.

    It is great to see my favourite store doing their bit as well as encouraging all Woolworths clients to do theirs. We may yet save the planet in our lifetime.

  2. Mother City Living » Woolworths gets even greener…
    October 9th, 2008 @ 4:26 pm

    […] to Treevolution, there will be more than 60 different environmentally friendly products to choose from… all […]

  3. LINDA
    July 27th, 2009 @ 1:40 pm

    Very pleased about your new range of products. I am horrified to think of all the toxic products going down our drains. Also that the products are not tested on animals.

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