Cannes prize for billboard with powerful message

Posted by Alastair Otter on June 21, 2007
Posted in Business, Renewable energy

Solar-powered billboardA solar billboard that generates electricity for a primary school in the Johannesburg township of Alexandra has won a Grand Prix award at this year’s Cannes International Advertising Festival.

Touted as the first billboard of its kind in the world, it has 10 solar panels which produce enough electricity to power the lights and fridges in the MC Weiler School’s kitchen. The school saves about R2,000 a month on electricity bills and the 1,100 pupils get one hot meal a day, according to a report in The Star newspaper. Designed for Nedbank by local ad agency Net#work BBDO the billboard reads “What if a bank really did give power to the people?”.

The billboard is reportedly being patented for use in school sites all over South Africa. – Laura

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