Britons are developing a taste for organic foods

Posted by Alastair Otter on June 21, 2007
Posted in Food

British retail chain Asda, a unit of Wal-Mart, has tripled the number of organic lines it offers, from 325 to 1,000, in the past 18 month in response to a rising demand for organic foods in Britain, Reuters reports.

At the Reuters Consumer and Retail Summit held in London, Andrew Higginson, finance and strategy director for another British retailer, Tesco, said, “After years and years and years of just wanting to spend less on food to free up money for other things they [consumers] are actually reprioritising things and saying actually I want to buy better food.”

The demand for organic food is outstripping the local supply in Britain and some retailers are having to import organic goods, the summit was told.

For the full Reuters story click here

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